Thursday, November 9th

9:00 AM

Industry Update

10:30 AM


10:45 AM

Breakout Sessions


11:45 AM


12:30 PM

Breakout Sessions


1:40 PM

Breakout Sessions


2:45 PM


3:00 PM

Closing Session


3:45 PM



Industry Update
Stay on top to provide the best Impact!
November 9, 2017 at 9:00 AM

Casey Peck, Kalona
Ryan Boone, Premier Communications
Frank Kaim, 7 Sigma
Dave Duncan, ICA

Internet-based applications and the broadband networks are constantly changing to meet your customers’ growing demands.  Keep your finger on the pulse of the industry by attending the Thursday opening session of Impact 2017.  Industry experts and colleagues will share their insight on what’s coming your way.  The impact of  the IUB’s deregulation order on telco employees and their customers, ACAM and USF implications to companies, net neutrality and broadband privacy, Lifeline, Cybersecurity and more will be discussed during this interactive panel discussion. 


Fiber 101 & Splicing Class
November 8, 2017 at 3:00  PM

Steve Scudder, FiTel

This Fiber 101 class  will include OSP Standards the dos and don'ts of fiber installation,  micro bends and new newer more sensitive frequencies that we will all be working with in the near future.  

Key Points: 
Placement of hand holes | Prepping of Splice enclosures |Routing of fiber in a splice tray | Slicing | Testing and Documentation


Seriously?  I have to ask WHAT?
November 9, 2017 at 10:45 AM

Gwen Schaffer, Olsen Thielen

Have you ever felt there’s so many questions you are supposed to ask while on the phone with a customer that you end up getting frustrated because you really don’t understand the WHY behind those questions?  Tune in for a Telecom phone etiquette session on the what, why, when and how to’s while on the phone.  You will learn how to verify the caller and increase sales all while keeping the customer happy and earning their business.


Defining & Aligning Your Brand
November 9, 2017 at 10:45 AM

Michael Zydzik, Fusionfarm

Your brand is more than colors and fonts. Your brand is the way your customers, your prospects and your employers think about, see, and evaluate your organization. Like Nike, a great brand creates myth. It builds a picture and a story in the minds of your customers that is bigger than the product. Organizations that do branding well, separate themselves from the competition and build long-term, relationships with customers.


The Internet of Things
November 8, 2017 at 12:30 PM

Chris Olson, CISCO

Today’s networks are being flooded with connected devices at an alarming rate. In this session, we will discuss the overall industry trends driving this exponential growth and take a use case based approach to explore IoT monetization strategies.


Handling Escalated Customers
November 9, 2017 at 12:30 PM

Tom VanderWell, C Wenger Group

Join Tom to learn how to  Do the best you can with what you have and put  escalated customers in context. 

Knowledge is power.  In this session you will learn how to  understand the issues, anticipate the question and prepare your responses.  We will also learn to focus on what you can control:  Emotions, words and responses.   Tips on diffusing  the angry caller included will also be discussed. 


Navigating Internet Marketing - Best Practices Panel
November 9, 2017 at 12:30 PM

Wes Treadway, Western Iowa Networks
Randi Weaver, WiaTel
Meredith King, Aureon

The world of internet marketing is constantly evolving with search engine algorithms, pay-to-play models, and increasingly competitive markets. It is critical that companies reach their online users before the competition does. Join our expert panelists to hear their recommendations for navigating this complex online world. We will discuss how to get started, formulate budgets, success stories, lessons learned, and much more.


Wifi Panel Discussion
November 9, 2017 at 1:40 PM

Curt Thornberry, Panora Communications Cooperative
Ryan Pieken, Oxen Technologies
Paul Cook, TelRep

WiFi connectivity is a “must have” service in most homes and businesses.  With the explosion of consumer-connected devices, many users often struggle to get everything to work properly and securely on their networks. When trouble arises, users are often lost on how to begin to think about WiFi and struggle to get a foothold in troubleshooting connectivity and coverage issues. This panel will focus on WiFi, including security best practices and highlighting some widely available tools and apps that are available for surveying and troubleshooting WiFi networks. 


ACAM- Geolocation requirements for HUBB reporting
November 9, 2017 at 1:40 PM

Gwen Schaffer, Olsen Thielen
Rick Paulsen, MACC

Please join Gwen Schaffer from Olsen Thielen and Rick Paulsen from MACC to learn what, when, why and how to get your addresses geolocated and ready for the HUBB reporting.  You will also learn how the MACC software can assist with the capture, storage and reporting for your HUBB reporting needs.


Marketing to a New CLEC Community
November 9 , 2017 at 12:30 PM

Bailey White, CrowdFiber
Alex Soderquist, Hawkeye Telephone Company
Megan Badding, Pivot Group
Doug Pals, ReSourceful Communications

It is no secret marketing in a CLEC environment offers additional challenges to an already difficult task. This panel will address ways to identify your audience, shape your product and connect to potential customers. Be sure to bring your questions. This panel has a wide range of experience to help answer your questions. 


Causalities of CyberWarfare.
What you don't know can and WILL hurt you.
November 9, 2017 at 3:00 PM

Jon Brown, Vantage Point Solutions

Let's face it, everything we do relies on computers or electronics of some sort. All of our sensitive personal data is out there for the taking. You are doing what you are told, Windows updates, Anti-Virus updates, security awareness training, complex passwords... but is that enough? Are there ways to completely walk through these security measures? One word... Yes... Don't miss your chance to learn about all the shocking and unbelievable ways hackers are obtaining your info. This session focuses on the most unique of attack tools and how everyday trust of our consumer electronics and technology can be extremely dangerous to our personal security.