Building A Successful TV Service During Challenging Times

Tuesday, April 6th at 10:00 AM 

Last year was a boon for video streaming. According to GoGlobe, video streaming accounted for 82% of all internet traffic in 2020. The good news is that the market chaos imposed by streaming on the traditional TV space will eventually subside. Those disrupted by the changes are making adjustments to their business models and investing in new infrastructure, while those doing the disrupting are coming to terms with the economic realities of the market.

To win, operators have to exploit their unique position in the market as aggregators. Aggregators of content. And aggregators of customers. To do that, operators need to evolve their technology and business models while adopting a customer engagement mentality. 

The first key takeaway for operators is to worry less about the over-the-top SVOD services collectively (market economics will be your friend) and focus on making sure your service is in the top three choices consumers make for video. Let’s assume Netflix or Disney+ will have one of those slots. Your job is to make sure you win one of the remaining two. This discussion will explain HOW. 

Join Minerva Network’s VP of Marketing and Product Matt Cuson on Tuesday April 6th @ 10 AM CST.

CyberPass Members do not need to register for this webcast. If you are not a cyberpass member you may register for the webcast for $65/person below. 

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